Device Usage
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In May, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 0% drop from April. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.5% coming from desktop, and 1.08% from tablet.
Conversion Rate
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In May, the conversion rate from Food & Beverage was the highest, at 5.11% – this is a 0.17% drop from April. In general, over the past twelve months, Food & Beverage has seen the highest conversion rates, at 5.72%, and Luxury & Jewelry has seen the lowest, at 1.14%.
Add-to-Cart Rate
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In May, the add-to-cart rate from Food & Beverage was the highest, at 10.56% – this is a 0.27% drop from April. In general, over the past twelve months, Food & Beverage has seen the highest add-to-cart rates, at 11.28%, and Luxury & Jewelry has seen the lowest, at 3.21%.
Cart Abandonment Rate
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In May, the shopping cart abandonment rate from Beauty & Personal Care was the highest, at 81.85% – this is a 0.95% spike from April. In general, over the past twelve months, Luxury & Jewelry has seen the highest shopping cart abandonment rates, at 81.05%, and Pet Care & Veterinary Services has seen the lowest, at 51.13%.
Average Order Value
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In May, the AOV from Luxury & Jewelry was the highest, at $386 – this is a 2% spike from April. In general, over the past twelve months, Luxury & Jewelry has seen the highest average order values, at $327, and Beauty & Personal Care has seen the lowest, at $71.
Units per Transaction
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In May, the units per transaction from Beauty & Personal Care was the highest, at 10.68 – this is a 2.95% drop from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 9.53, and Fashion, Accessories, and Apparel has seen the lowest, at 2.88.
Average Transactions per User
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In May, the transactions per user from Beauty & Personal Care was the highest, at 0.55 – this is a 5.61% spike from April. In general, over the past twelve months, Beauty & Personal Care has seen the highest units per transaction, at 0.45, and Luxury & Jewelry has seen the lowest, at 0.04.
